WATCH WEBINAR & DOWNLOAD THE PRESENTATION
Soccer Moms Inhale & Other Cannabis Consumer Stories
Our “Soccer Moms Inhale & Other Cannabis Consumer Stories” webinar took place on December 3, 2019.
This webinar provided an overview of the current consumer landscape and the evolution of consumers since cannabis legalization, profiling key consumer segments and debunking cannabis consumer myths via BDS Analytics’ in-depth and trending consumer research.
- The current breakdown of Consumers, Acceptors® and Rejectors® and how these groups have evolved
- Debunking misperceptions of different cannabis consumer groups
- A look at key consumer groups and up-and-coming trends
The webinar was hosted by Jessica Lukas, BDS Analytics’ Senior Vice President, Commercial Development.